Imagine living in a world where a significant portion of your marketing efforts was driven by your customers. Not because you’re incentivizing Special leads them with money or external benefits, but because they love your product, your service, and what you stand for. This is the proverbial “holy grail of marketing” that marketers all over the globe Special leads search far and wide for. It’s not uncommon for today’s businesses to pour so much focus into signing contracts and filling funnels that the post-sale customer journey suffers as a result.
So how do you bridge the gap from customer to advocate? Special leads Enter customer marketing. The sole focus of customer marketing is to win over customers to bolster retention and reduce churn. A direct result of a successful customer marketing program is increased revenue, increased engagement across your marketing channels, and louder Special leads brand advocates. How? Customers that are successful with Special leads your product are more likely to renew their contract.
The more successful the customer, the louder the Special leads advocate. 1. Tapping into Your Influencer Network The first step in building a successful customer marketing program is identifying who your power users are. These are the people who have been thoroughly using your product for years and know it inside and out. They’ve established Special leads them as subject matter experts and are a reliable source of information for you and your customers alike. These power users are able to leverage their network to share your product and your vision.