This method benefit from word of mouth and reviews that audiences online tend to trust more than anything at all, but the specific quote is targeted at the research someone will do around a mattress. It aims to give the reader the answer they want, but uses a customer to do so. It’s a good double-tap and the two buttons specifically support the two places the reader might be emotionally: ready to buy, or hesitant and wanting to learn more. The text and image are great. They’re simple and direct, and you also kind of want to be Joe from Miami who is sleeping so well.
The Deal Maker Roughly 60% of cart whatsapp database abandonment is due to costs, delays, hidden fees and other shipping concerns. So, plan for these concerns when setting up your ecommerce website. You should also plan for them when you set up your email campaigns. If shipping or price are the big reason your customers bail, use cart abandonment emails to counter those concerns. Now, most marketers won’t recommend that you use them in the first cart abandon email because you don’t want to teach people that they’ll always get a discount.
That math is up to you because open rates for cart abandon emails do tend to decline as the campaign goes on, so you’ve got to balance making a deal and landing the most customers. Now, to the fun part. Here’s a solid example of people making those deals to win someone over. Lime Crime gives a great offer in this light that we want to look at right now. They’re a little silly and give us some great content up top with the savings of 15%. Not only is that there with a reminder of the cart, but then we get the message around the saving on shipping with a specific cost.