Aug 02, 2022
In General Discussion
Proportional vs Monospace Image courtesy of Wikimedia. Some fonts have tight kerning between specific character combinations, so give your text a once-over before finalizing your font choice. Leading is the amount of spacing between lines of text. If you’ve ever had to write a document for someone else, you know how important line spacing is for readability. Look at the difference leading makes in this text: The second example feels crowded and hard to read, right? As you structure your landing page text, make sure every line has enough space to be legible. You should also know that kerning and leading can differ between desktop and mobile layouts of a landing page. As you review your text spacing, check both your desktop and mobile formats. A mobile-friendly landing page builder will handle most of the work for you. Size Typography isn’t one-size-fits-all. You really paid attention to that line, right? In typography, larger fonts suggest more important text, and smaller fonts represent buy email list less critical text. Due to that rule of thumb, you’ll see titles and headers in larger fonts than body text. buy email list However, make sure that your body text isn’t too small—you want your visitors to be able to read it. According to usability research, your body font should be at least 12pt for younger readers and 14pt for older readers. And honestly, since so many folks read websites on mobile, you should aim for even larger sizes. The Learn UI Design Blog recommends the following font sizes for mobile-responsive websites: Body: 16pt Text input: At least 16pt Secondary text (captions, etc.): 13pt or 14pt They also suggest sticking to about four different font sizes throughout your page—any more is going overboard.