Aug 01, 2022
In General Discussion
It is always nice to be asked for your opinion and listened to. Employee generated content can give your employees a voice and a way to show they care about their work. It can be a stage where they can share their knowledge and experience about your brand or product. What other benefits do you see from employee generated content? And what do you think are the best examples? Let me know in the comments. Are you, as a SEA specialist, not getting the right results with smart bidding strategies in Google Ads? In this article I give 7 concrete tips on how you too can improve your SEA performance by being smart with the algorithm. New on Frank watching 8 communication trends & developments: to read this summer 08:00 This is the emoji etiquette for business job function email list communication & marketing like this Start with statistics: 8 basic metrics for content marketing [infographic] sat Quick Scan for Error-Free Website Design [10 Tips] fri 'Will you write?': 6 prejudices that communication professionals are done with fri "Smart bidding doesn't work", "Google wants to take your money" or "I don't want to give up all control" are common arguments why you should not use smart bidding. I recognize that Google is looking for ways to increase their ad revenue. That is their revenue model. However, I must also admit that their machine learning and AI-driven products continue to evolve and evolve into the building blocks of many SEA strategies. In this article I share 7 concrete tips that you can apply to get more out of Google's smart bidding algorithm yourself. 1. Understand how the algorithm works Before you start with automatic bidding strategies, it is important that you understand how the algorithm works. The Google Ads Smart Bidding algorithm uses machine learning to place optimal keyword bids based on a broad spectrum of contextual signals that we marketers don't have access to.